Digital
Below is an example of one of seven different “itinerary” emails I planned, curated, and wrote, based on different Park user profiles. This is the highest performing lead-gen tool from her organization, and is now being deployed to in-Park signage for 42 million annual visitors.
Below is an example of a monthly members email that I planned, wrote, and project managed. These emails were sent to a collective audience of 400k and raised ~$3K per issue.
Below is an example of a seasonal guide lead-gen tool for the website that Sheila planned, wrote, and project managed. This quarterly guide is sent to 180,000 readers.